Jerry Jones: The Cowboys Can Sell Over $10 Billion But He’ll Never Do It

Every year when Forbes releases its annual rankings of the most valuable sports teams in the world Cowboys in Dallas Generally landing at the top of them.

The Cowboys are Team America and the biggest draw in professional sports and that’s a big part of their value. They’re clearly approaching 30 without ever winning a championship, but in a world that sells, that’s not necessarily the most important thing.

Elsewhere in the National Football League Denver Broncos It is currently for sale and is expected to sell for somewhere in the range of $4.5 billion. Obviously, that’s a lot of money, but owning an NFL team is a very profitable business, so it makes sense that anyone who ends up buying it will make a big profit.

What would the Dallas Cowboys sell for if they were finally in the market? Jerry Jones answer things at least twice that and then some.

Jerry Jones says the Dallas Cowboys could sell for more than $10 billion, but he’d never do it

While the Cowboys title drought hasn’t hit three decades after Jerry Jones actually owns the team and we all know he certainly made up for the $150 million he invested in the team when he bought it back in 1989. Again, owning an NFL team overall is This leads to an increase in the filling of the pockets.

In this week Football morning in America Peter King asked Jerry Jones about the pending sale of the Broncos and told him that an appraiser said the Cowboys could go for roughly $8 to $8.5 billion. Jerry thinks it’s a little more than that.

Amazing, especially given that when Forbes It did its annual franchise review this year, and the Bronco ranked No. 10. So, if the Broncos are at number 10 and are worth $4.5 billion, what is the value of a cowboy rolling in dough? Forbes $6.5 billion. The smartest business consultant in NFL circles, Mark Gunness, told me he thinks Jones would make $8 billion, or $8.5 billion, if he tried to sell. When asked by Jones, he said:


In response to a question for clarification, he said, “More than 10 billion dollars.”

“But let me make that very clear,” Jones said. “I will say it emphatically. I will never do it. I will never sell the cowboys. Never.”

That’s a ridiculous number but it’s not so ridiculous to consider that the Cowboys could set a massive record if they were sold. Jerry apparently made it clear that he would never sell the team, so whatever rating the team would have will ultimately be moot to some degree.

The Cowboys had a great deal of football success early in Jones’ tenure as owner, president and general manager, but most of his tenure now appears to have featured the Cowboys as the center of attention without any hardware to display.

This is by no means news, but another part of Jerry’s conversation with Peter King was about this idea. Jerry has indicated that he loves his team to be a part of the show and that he thinks fans enjoy the things associated with that like having the owner in the newspaper every now and then.

Jones thinks there’s another part of the story that’s hard to quantify. He just knows it exists. This is the fact that people want to have a favorite team, they want to follow the team’s creep, they want to get to know the players and know their strengths, weaknesses, victories and weaknesses.

For Jones, there is no such thing as bad cowboy coverage. Bad coverage makes cowboys human. It is positive that his fan base loves human beings.

“Let me tell you a story,” Jones said, pushing the topic. “A few years after I bought the team, I went out to Los Angeles to have lunch with David Hill and Ed Gorn from FOX. At the time, there was a lot of negative headlines about the Cowboys. Michael Irvin was in the headlines. People are saying, “The owner is out of his Law!” And I told them that day, “I’m cracking down on this privilege. We will control this team.

“And David Hale jumped. He said no! Don’t touch my boys! They’re gone TV! Don’t even think about it!”

Shortcomings, serials, issues. They create interest. Add in big bowlCollection, Free Agency, Recruitment, Training Camp, we always have something. People follow us all year round. The owner every now and then enters the newspaper. It just adds to the interest, all of that. People love it.”

You’d be hard pressed to find a Dallas Cowboys fan who feels there is no such thing as bad team coverage. On the whole, cowboys have been in the news for very disturbing reasons at times, and these certainly count as instances of bad news.

Jerry is right that the shortcomings and the uninteresting, that’s how life goes. People love entertainment points because the rise and fall of things is interesting, but these approaches are best reserved for movies and TV.

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