Justin Marks He said from day one that he wanted to be a filipino in NASCAR. He wanted to think outside the box and do things differently. Within two years, he had done just that. Others notice.
The former driver found out how much recently when he met Jerry Jones and had an amazing moment when the Dallas Cowboys owner shocked him with his knowledge about NASCAR, but more specifically, track racingand unprecedented Late season move in Martinsville.
Justin Marks watches Trackhouse Racing score its first wins and establish itself as a contender
Like any first-year Cup Series organization, Justin Marks didn’t have high expectations for Trackhouse in 2021. Daniel Suarez posted four top-10 finishes and finished 25th in the season standings. During that first season, Marks took his shot when he bought the NASCAR operations of Chip Ganassi Racing and retained driver Ross Chastain.
the Watermelon farms It rewarded him early in the 2022 season at the Circuit of the Americas when he used his aggressive driving style on a thrilling move on the final lap, passing AJ Allmendinger and Alex Bowman for the company’s first award. And they were just getting started.
Chastain smashed a second watermelon four weeks later, and Suarez spun off into the fun, winning his first ever Cup race at Sonoma early in the summer. Both drivers from the minor team made the post-season impressively.
In those playoffs, the Trackhouse brand had its biggest success since its inception on the final lap of the elimination race in Martinsville when Chastain performed a viral video game move that shocked his competitors and all viewers.
Jerry Jones meets Marks in a jaw-dropping moment
Justin Marks made news this week when it was announced that he would join Dale Earnhardt Jr., Jeff Burton, and Kevin Harvick. CARS Tour co-owners. However, just two weeks ago, the 41-year-old joined forces with another famous owner, Dallas Cowboys main man Jerry Jones, when the Pokes visited the Tennessee Titans for a Thursday Night Football game.
Marks attended the game with Kid Rock and was invited to visit the Cowboys locker room. According to Trackhouse CEO Ty Norris, it was a moment his boss would never forget.
“Justin called me Friday morning after Thursday Night Football in Nashville last week when the Dallas Cowboys came to town,” Norris said in an appearance on SiriusXM NASCAR Radio. Justin went to a Titans game with Kid Rock and a couple of other guys, and Bob Rich asked Justin to come down to the locker room and meet some Dallas Cowboys, including Jerry Jones and his group.
Bob introduced Justin to Jerry Jones, and Jerry said, “You own a Track House?” Do you own the team that Ross Chastain drives for? We’ve seen this movement. Like 10 of them started talking about how great the move was. So they saw him. Justin’s jaw dropped, and he was like, “Wow!” Until you have those moments, you forget how many people actually paid attention to it.”
He left his mark on the future
Marks is undoubtedly making his mark in NASCAR with Trackhouse Racing beyond the usual team cheering and check signing. F1 world champion Kimi Raikkonen was brought in last season to drive a one-off race as part of Project 91which is designed to attract international stars, draw attention to the sport and help in its development.
Unsurprisingly, he wouldn’t stop there. He has spoken extensively in the past about the marketing aspect of sports and brand expansion into other areas of entertainment.
In December, Marks announced the formation of Trackhouse360, a new division of the Trackhouse Entertainment Group, which will develop “creative and compelling original content, funky merchandise and apparel” and participate in the promotion of the event.
Marks was understandably blown away by his moment in Nashville when he met Jones, who is seen by many as an NFL visionary for his pioneering efforts in areas like marketing. But the more he leans his portfolio with Trackhouse, the more he appears to have the same inventive stance as Jones.
Now it’s just a matter of seeing if he can take his NASCAR team brand to new heights like Jones did with Team America. America’s car anyone?