Launch a global campaign to “fix the internet” and make women athletes more visible

New YorkAnd January 31, 2023 /PRNewswire/ — Who has scored the most goals in international football? The internet will generally tell you that Cristiano Ronaldowhen you are actually a women’s soccer player, Christine Sinclair. An inconsistency in searchable facts that harms mathematics is behind the launch of a global campaign on Saturday (January 21, 2023). Correct the Internet is the teamwork of an international group of like-minded people that seeks to highlight and correct errors in Internet search results and make women athletes more visible as a result. One of its founding partners is Rebecca Sowdena New Zealand Football Fern and owner of international women’s sports marketing and sponsorship consultancy, Team Heroine, is a member of United Nations Football for Goals* Team.

Rebecca Sowden She says she is passionate about helping the world recognize all sports heroes and empowering the next generation of sports. “Many of the world’s leading athletes are women. Many of the world’s sports records are held by women. But when people search online for factual sports information about athletes, the results favor the athletes, even when the athletes have greater statistics,” she says. Soden.

Paul SpainFuturist and CEO of Gorilla Technology says, “Search engine algorithms are based on human-generated content, designed to instantly give us what we’re looking for. As search engines pay more attention to what is being popularized by major publishers, social media platforms, and content creators, so will your results. Research the ingrained preferences of certain people or organizations. This can lead to biased search results that contain information that is factually incorrect.”

The campaign has also garnered the support of many well-known athletes and high-profile sports organizations including English Rugby. Red flowers’ player, Shauna Brownand Football Fern Meikayla Moore, and is supported by Women in Sport Aotearoa, Ngā Wāhine Hākinakina o Aotearoa (WISPA), Women Sport Australia and New Zealand Football.

Shauna Brown He said “The only way to get the algorithm right is through the power of people and the Internet wants to empower people to help ensure accurate information is delivered to all of us. Let’s do that for future athletes everywhere.”

It’s a view echoed by Michaela Moore: “This campaign is premised on not continuing to convince women of men, but to correct and bring to light researchable incorrect facts that lack consistency and precision and lead to flaws for mathematics around the world.

She added, “I feel it’s important to those who achieved these amazing stats but also to all those who witness such brilliance. Women are heroes, let’s recognize them and remove acquired bias, empowering and inspiring the next generation.”

With the aim of empowering women through the power of sport, Correct The Internet has secured the support of Football for Goals (FFTG), a United Nations initiative that provides a platform for the global football community to engage in and advocate for sustainable development. The Goals (SDGs), of which Goal 5 aims to achieve gender equality and empower all women and girls.

Maher NasserDirector of Communications at the United Nations Department of Global Communications, “With an increasing reliance on Internet search engines to find information, algorithms assume that human biases, conscious and unconscious, are the natural order of things and the high scores that go along with that. Gender equality begins with recognition campaigns like Correct The Internet are a great way to expose how prejudices themselves have entered the virtual world.”

Women in Aotearoa Sports is also behind the case. Acting CEO, Niki van den Bos He said: “There could be no better time for this campaign, with women’s sport in the spotlight more than ever. Women’s Cricket World Cup 2022 and Black Ferns’ performance at last year’s Rugby World Cup, and this year’s FIFA Women’s World Cup in New Zealand It means that Internet searches may be at an all-time high. Let’s make sure the results reflect facts, not historical biases.” Rebecca Sowden He said, “Because the Internet has learned our biases, many of its search engine results are inconsistent, often in favor of men, and change based on who is searching.

Our goal is to empower the next generation of sports by ensuring that when women are the best in the world, the internet reflects that. “There is no easy way to correct inconsistencies in the search results. However, if people report these problems using every search engine’s built-in feedback function, it can be logged and fixed. The problem is that most people are not familiar with the feedback function, and recent design changes in Some of the bigger search engines make it hard to find.

The team behind Correct The Internet has already identified many real-life inconsistencies and created a tool that makes submitting feedback as easy for anyone to do with just a few clicks.

The tool is hosted on The public can visit the site to send a feedback message to search engines informing them of incorrect search results and providing correct information. Over time, the goal is to find and correct as many incorrect search results as possible with this tool and the collective power of people.

Some wrong facts:
Q: Who has scored the most goals in international football?
A: The Internet says Cristiano Ronaldo With 118 goals
Statistics say: Christine Sinclair with 190 (Canada)
Q: Which tennis player has spent the longest time at No. 1?
A: The Internet says Novak Djokovic with 373 weeks
Statistics say: Stevie Graf with 377 (Germany)
Q: Which team has won the most FIBA ​​World Cup titles?
A: The Internet says United State/Yugoslavia With 5 titles each
Statistics say: United States of America Women’s team with 11 (USA)
Q: Who has scored the most tries in the Rugby World Cup?
A: The Internet says Brian Habana And Jonah Lomo With 15 tries each
Statistics say: Portia Woodman (New Zealand) with 20 tries
Q: Who has won the most Cricket World Cup titles?
A: The Internet says that the Australian men’s team has 5 titles
The stats say: Australian women’s team with 6 titles
Q: Which New Zealand golfer has won the most championships?
A: The Internet says Michael Campbell And Bob Charles with one major each
Statistics say: Lydia Ko with 2 majors
Q: Which footballer has scored the most goals? United States of America?
A: The Internet says Clint Dempsey And Landon Donovan With 57 goals each
Statistics say: Abi Wambach With 184 goals
Q: Who is the youngest player to play in a World Cup final?
A: The Internet says Pele is 17 years old, 249 days old
Statistics say: Birgit Prinz: 17 years, 239 days
Disclaimer: The above reflects search engine results as of the date of this informative release, however, as mentioned, Internet results are inconsistent and can change depending on who is searching.

Donna Tobin
Global Head of Marketing and Communications, DDB Worldwide
[email protected]

SOURCE DDB New Zealand

Leave a Comment