Don’t be afraid of artificial intelligence. Instead, use it to gain a commercial advantage.
This was a major theme emphasized by Marki Lemons Ryhal during her opening day keynote address at ASI Show Fort Worth on Tuesday, January 24th.
A 5th generation entrepreneur, public speaker, bestselling author, and social media/technology expert, Lemons Ryhal has over 25 years of marketing experience and has taught over 500,000 people how to improve marketing returns.
It generated this success, in part, by being unafraid to embrace new media and technologies that can be used to improve efficiencies and help them better connect with more people in their target audiences.
Lemons Ryhal said distributors of promotional products should do the same, and can get started today by making the most of free AI tools already on the market. These platforms can enable promotions professionals to do everything from better understanding buyers to creating powerful online content such as blogs and videos with much less effort and cost than traditional means.
“The tools for artificial intelligence are out there,” Lemon Rehal said. “You can be afraid of them and run away. Or you can train the tool to help you with your work the way you want it to.”
Here are some of the more exciting items for the distributors at Lemons Ryhal:
Take Humantic.ai for a test: This is amazing Buyer intelligence platform Uses artificial intelligence to help you understand the personalities of specific customers/prospects. Lemons Ryhal suggests using the technology to evaluate the LinkedIn profiles of your wanted buyers. She said you get 50 such reviews for free. The information gained will help you design an approach and relationship style that best suits each potential client. “We have to be like a chameleon and adapt to the people we want to deal with,” Lemon Rihal said. Use this tool before you reach your next lead.
Use H-supertools.com for your SEO research: The content you produce online—be it blogs, podcasts, videos, or social media posts—must be filled with terms that potential buyers would use to find a company like yours. This free tool They can help you pinpoint exactly which keywords are popular and provide other help as well, such as enabling you to discover what people are asking on the internet about a particular topic. “When you talk online, you want to do it the way people are actually searching,” said Lemons Ryhal.
A dig into ChatGPT OpenAI: Take what you learned from Humantic and H-supertools and let it tell you how to use it chat, an ingenious platform that implements artificial intelligence to work around magic like suggesting blog topics and then writing blog posts based on the prompts you provide. Drawing on AI-powered SEO research, for example, Lemons Ryal prompted ChatGPT to write a 1,200 word “urgent and inspiring blog post about the value of custom briefcases.” This is exactly what the system did for her.
However, search engines will likely detect the use of artificial intelligence and not rank your blog. But there are workarounds. Tools like GPT-2 It can help you find out if the copy is fake. “It turns the article into something real that doesn’t look like AI,” Lemons-Rehall explained. Of course, you can also take your AI-generated text, put it in Word, and spend a few minutes tweaking it to fit your most personalized tone, before checking it out with Grammarly, Lemons Ryhal said.
Try DALL-E 2: Another offering from OpenAI, This system Creates photorealistic art and images from descriptions provided in natural language. In a highly visible industry such as promotional products, they can be a boon for distributors, decorators and suppliers.
Create videos with Synthesia: this artificial intelligence platform that creates videos from plain text. It can also create an AI avatar to feature in videos. So, take the blog post Lemons Ryhal mentioned on handbags. You can enter text, and Synthesia will create a video based on it. You can then embed this video into your script blog and/or make it work as a standalone piece for social media posting, including YouTube. Either way, you get more content, and the AI has done 90% of the work.
Other solutions Lemons Ryhal suggested for distributors include checking them out PhotographerAnd another video platform and the descriptionIt is a solution for editing video and audio clips. Recently It is also a system used by Lemons Ryhal. It said it is an AI-powered content creator and social media management platform that paraphrases long texts, videos and podcasts, and features a post scheduling function.
“Right now, I’m working at a speed I’ve never worked before because of artificial intelligence,” Lemon Rihal told the keynote attendees. “You have the power to do the same. You can leave this conference and change the way you do business for the better with these tools. You can boost your online visibility and earn higher returns for your efforts.”