WhatsApp’s multi-device premium plan is starting to take shape as more beta details emerge

The optional subscription will bring additional features to WhatsApp Business users

WhatsApp hasn’t always been completely free – iOS users initially had to pay a one-time $1 fee to download the app, which in 2013 was replaced by a more universal, subscription-like model where new users were charged the same amount after one year of free use. However, in 2016, the courier went freeware, eliminating all forms of payment. It’s been that way ever since, but clues found in the application last month reported that WhatsApp was working on an optional subscription for business users with some additional features. Although one of them is known to be extended support for multiple devices, another premium feature has emerged today.


The folks at WABetaInfo have discovered bringing together Android, iOS, and desktop betas that WhatsApp plans to offer the ability to create a custom vanity link for their accounts. Potential customers would tap on the link or access it in some other way and could initiate a conversation with the subscribed Business account. The URLs would follow the wa.me/ format, making it an ideal addition to your business site’s contact page, especially if the main website has a less than ideal domain name.

That’s not to say businesses couldn’t already link to their WhatsApp, but using the wa.me domain would signal to users that they can at least trust the platform the business is on. is hosted. Account managers will be able to change the custom name once every 90 days.

You’ll notice the liberal use of the word “premium” in reference to the plan, as you can see in the screenshots above. But while we’re pretty confident about the “WhatsApp Premium” name, we won’t know until it’s official.

The paid feature will be exclusive to WhatsApp Business accounts and even optional. There’s no indication that WhatsApp Business as a whole will pay off anytime soon, so store owners can thank their good graces for that.


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